Cold email is dying.
Signals book meetings.
Here's the system.
I'm a GTM engineer. For B2B SaaS, agencies, and service firms, I build the layer under the tools: signal-based outbound that turns buying signals into booked conversations. I packaged the entire operating system into one playbook — and this week it's free.
📧 Drop your email — I'll send the playbook and the signal-of-the-week I'm testing. Or skip the form and read it right now.
What's inside — 7 components
Not a PDF of quotes. A working system with detection recipes, scoring models, copy, and the math that holds it together.
📡 The Signal Library
20 buying signals — what each means, where to detect it, and the opener angle. Growth, tech-stack, timing, and intent signals, severity-rated.
🧮 ICP Scorecard
12 weighted factors, 0–100 auto-tiering. Tier 1 gets craft, Tier 2 gets templates, Tier 3 gets nurture — never the reverse.
🤖 Claygent Blueprints
5 copy-paste workflow recipes: signal scan & score, funding watcher, champion tracker, evidence packs, reply triage with SLA.
✉️ The Outreach Vault
10 signal-triggered sequences (email + LinkedIn) and 30 researched first lines. AI drafts. Humans decide. Always.
🧼 CRM Hygiene Kit
The 90-minute audit, routing rules that survive week one, and the 7 weekly reports that keep pipeline numbers true.
🗓️ 30-Day Rollout
The exact calendar I install for clients in 3 weeks — day by day, with a "done means" test for every step.
📊 Meeting Math
2026 benchmarks baked into a one-formula dashboard. Fill your numbers; the quarter falls out. Volume comes last, always.
🛰️ StackSignal
Every claim in the playbook is checkable — the scanning platform I built and run for clients powers the tech-stack signals.
Who wrote this
Want it installed, not assembled?
The playbook is the map. Some teams want the engineer. This week, founding clients get the Signal Audit Sprint at cost.
🛰️ The Signal Audit Sprint
- Up to 100 companies in your market scanned with my platform
- The top 20 ranked — each with a provable, personal reason to reach out
- A personalized first line for each of the 20
- A signal report on your own site (what buyers and AI really see)
- The full playbook + a 30-minute debrief call
- Delivered in 72 hours
Questions, answered
Is it actually free? What's the catch?
Free. No catch, no credit card. I give the system away because the playbook sells my engineering better than any pitch — if it saves you a week, you'll know exactly who to call when you want it built.
What is a GTM engineer, exactly?
Half go-to-market strategist, half automation engineer. I design and build the system that finds the right accounts, personalizes without sounding like a robot, and books meetings — then wires it into your CRM so the numbers stay true.
Will this work for my industry?
The system is built for B2B SaaS, agencies, and service firms with a working offer. The signals and sequences are templates — Component 1 and 2 walk you through re-targeting them to your exact market in under an hour.
Why is the Sprint $297 when you charge $997?
Founding price buys the case studies for the next cohort: a testimonial if you're happy, and anonymized permission to publish results. That's the whole trade.
Do you automate the outreach completely?
Never. AI drafts, humans decide — every send gets a human approval. Automation picks signals and assembles evidence; a person always pulls the trigger.